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Title: Publish Your First Magazine
Author: Lorraine Phillips
Paperback, 246pp, $24.95
Available from: and all major book retailers.
Find out everything I learned about the magazine business that enabled me to go from idea to newsstand on my first attempt. This quick, easy guide is packed with useful information on how to “Publish Your First Magazine.” I’ll not only show you my process but also provide you with the documentation I created and used along the way. Now you can learn in a weekend what took me two years to research—it’s exactly what’s needed for anyone who’s contemplating producing a print magazine in today’s highly volatile and competitive marketplace.
In this new, expanded edition you will learn:
* Magazine business fundamentals
* The necessary start-up costs
* How to manage the editorial process
* How to brand and design your publication
* The different ways a magazine can be monetized
* How to set your ad rates and sell ads
* Great sources for content and photography
* How to effectively use social media
* What factors contribute to the success or failure of a magazine?
And much, much more!
"Awarded 5 out of 5 (excellent) for structure and organization, grammar, and cover design. Phillips offers a fantastic guide for anyone interested in starting a magazine. The book's general information on how magazines work is to the point. It's ideal for busy professionals who don't have all day or the entire weekend to drudge through a boring textbook. I cannot think of anything the author needs to improve content wise."
"If you're thinking about starting your own magazine, you can do it the hard way—or you can read this book! Lorraine Phillips' plainspoken account of what it takes to create a successful magazine—including how she did it herself—will save you time and money. And, thanks to her upbeat attitude and good humor, you'll also have a great time reading and learning how to make your publishing dream come true."
—Jim Barnes, Editor - Independent Publisher
"This is a must read for any new magazine publisher. Lorraine does a great job of detailing out a lot of the processes needed to launch a magazine which will save you both time and money."
—Mark Loeffler, President of Infoswell Media
"An incredible resource for aspiring or seasoned publishers. From basic business plan insights and typography tips to media kits and web tools, the only manuscript I'll need to publish my first magazine!"
—Craig A. Williams, Donald Trump's Apprentice
"Simple and intelligent, this book is a guide that assembles all aspects of publishing your first magazine."
—Tyler Waylett, Publisher - MagazineLaunch.com
To help get you up and running you can download the following files as a zip file. The zip is password protected and you can find the password as the very last word of Chapter 7.
Hint: It’s five letters long and all lowercase letters.
Links to all the resources presented throughout the book
Chapter 2, Page 33: Your Editorial Philosophy
Chapter 2, Page 36: Editorial Formula Grid
Chapter 3, Page 49: Example Writers Guidelines
Chapter 4, Page 58: Editorial Process Tracking Sheet
Chapter 4, Page 63: Example Production Schedule
Chapter 5, Page 68: Magazine Design Study Checklist
Chapter 7, Page 94: Proofreading Checklist
Chapter 8, Page 101: Information to Supply With Your Print Job
Chapter 9, Page 115: Example Survey Questions
Chapter 10, Page 125: Information For Your Web Designer
Chapter 15, Page 168: Start-up Costs Worksheet
NOTE: Winzip, MS-Word, and MS-Excel (or equivalents) required.
View the trailer:
So I Published A Magazine
Conversations with Independent Publishers From Around the Globe
Publish Your First Digital Magazine
Taking You From Concept to Delivery
Online Book Marketing
The Least Expensive, Most Effective Ways to Create Book Buzz